Direct 4x4 Manufacturing Ltd has been established since 1997. We are direct importers and bring accessories in by the container load and pass these vast savings on to you. We offer 4x4 accessories including stainless steel wheel covers, running boards, roof racks and bars, rear ladders, chrome trim, parking sensors, spot lights, side bars, roll bars, wind deflectors

History/Background

Direct 4x4's first step into the 4x4 accessory market was by selling just stainless steel wheel covers, which we did very successfully for 10 years, before we had the opportunity to import our first container from Winbo early in 2004. In August 2005 we become the sole U.K. importer for Winbo auto accessories.

We currently hold over £2.5 MILLION worth of stock in out 2 warehouses and are one of the largest 4x4 retailers in Europe.

You can buy with confidence knowing that 2010 will be our 7th year of selling Winbo products, with many years prior to these selling 4x4 accessories by mail order to the U.K. and Europe.

Since then we have gone from strength to strength and are now one of the market leaders in this country. We still hold to the values that we had in the beginning.

Our formula is simple - we buy high quality products in large volumes at the best prices; then we pass these savings on to you! Add to this a small, friendly staff and a customer driven ethos and the results will follow. We pride ourselves as 4x4 accessory specialists who have many thousands of happy customers as well as tens of thousands of customers from our internet site and magazine adverts.

Quality

Direct 4x4 Manufacturing Ltd, are the sole UK importers for WINBO Auto Accessories Manufacturing Co. Ltd. WINBO was founded in 1994 specializing in designing and manufacturing auto accessories. Product lines include side bars, running boards, roof racks, roof bars, spare tyre covers, rear ladders, rear skid bars, and tail light guards.

As a UNITED NATIONS REGISTERED SUPPLIER, Winbo conforms to the QS-9000(ISO 9002) Quality System Standard and has earned certification. In 2006 Winbo also acquired the certification of ISO/TS16949:2002 Quality Control System. So you can be assured of a quality product.

WINBO are proud to be OEM suppliers of HONDA, NISSAN, GMC, HUMMER, ISUZU, JMC, TOYOTA, and JEEP. In regard to overseas sales WINBO has agents and distributors in 65 countries and regions throughout the world.